Yolané Bayards » South African Wedding & Lifestyle Photographer

Personal Brand Photography | Sam Schröder

When I started my Personal Brand Photography journey I did a brainstorming exercise where I had to envision my ideal client. I almost instantly realized that it is other photographers which was a somewhat terrifying thought because let’s be honest, most of us are more insecure about our work than we care to admit. But, my dreams are bigger than my fears, so when Sam contacted me I was so excited and very grateful that she wanted to be my client!

Sam’s name is synonymous with birth photography in South Africa and she is well known in hospitals and birthing centers. Her style is raw and truthful and she works tirelessly to empower women and families and change the perception that birth is graphic and bloody. She founded the Gauteng Association of Birth Photographers and served as their chairperson for a couple of years.

Sam didn’t make a conscious decision to become a birth photographer, it chose her. It has become her ministry, and witnessing the miracle of life is what she loves most about her job.

Sam is adventurous and loves being outdoors but she also enjoys a good book and spending time with her family and friends.

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